Parasuraman, A. <br/><br/>
Marketing research / 
A. Parasuraman, Dhruv Grewal, R. Krishnan 
 - Boston, Mass. :  Houghton Mifflin,  c2004 
 - 643 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0618000623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / P372M