Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham - 12th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 697 p. : col. ill., maps + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes

0071111026


EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES

HF1416 / C373I 2005