International marketing /
Philip R. Cateora, John L. Graham
- 12th ed. , international ed.
- Boston, Mass. : McGraw-Hill/Irwin, c2005
- 697 p. : col. ill., maps + 1 CD-ROM
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071111026
EXPORT MARKETING INTERNATIONAL BUSINESS ENTERPRISES