TY  - BOOK
AU  - Schultz,David A.
TI  - Lights, camera, campaign!: media, politics, and political advertising 
T2  - Popular politics & governance in America
SN  - 0820468312
AV  - JF2112 .A4 L533
PY  - 2004///
CY  - New York, N.Y.
PB  - Peter Lang
KW  - ADVERTISING, POLITICAL
KW  - UNITED STATES
KW  - TELEVISION IN POLITICS
KW  - POLITICAL CAMPAIGNS
N1  - Includes bibliographical references
ER  -