Berger, Arthur Asa, 1933-
Media analysis techniques /
Arthur Asa Berger
- 3rd ed.
- Thousand Oaks, Calif. : Sage, c2005
- 244 p. : ill.
Includes bibliographical references and indexes
1412906830
MASS MEDIA--METHODOLOGY
MASS MEDIA CRITICISM
P91 / B473M 2005