Kellogg on branding :  the marketing faculty of the Kellogg School of Management / 
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler 
 - Hoboken, N.J. :  Wiley,  c2005 
 - 334 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471690163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS--MARKETING<br/>BRAND NAME PRODUCTS--MANAGEMENT<br/>CUSTOMER RELATIONS--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / K444