Beyond branding / 
edited by Nicholas Ind 
 - London :  Kogan Page,  2003 
 - 236 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749441151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>BRAND CHOICE<br/>PRODUCT MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / B496