TY  - BOOK
AU  - Ind,Nicholas
TI  - Beyond branding
SN  - 0749441151
AV  - HD69 .B7 B496
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - BRAND CHOICE
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references and index
ER  -