Copley, Paul <br/><br/>
Marketing communications management :  concepts and theories, cases and practices / 
Paul Copley 
 - Amsterdam :  Elsevier Butterworth-Heinemann,  2004 
 - 441 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750652942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.123  / C664M