TY  - BOOK
AU  - Copley,Paul
TI  - Marketing communications management: concepts and theories, cases and practices 
SN  - 0750652942
AV  - HF5415.123 C664M
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -