The 22 immutable laws of branding : how to build a product or service into a world-class brand /
Al Ries and Laura Ries
- 1st Collins Business ed.
- [New York, N.Y.] : CollinsBusiness, c2002
- 255 p. : ill.
"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text" Includes index
0060007737 9780060007737
BRAND NAME PRODUCTS--MANAGEMENT MARKETING--DECISION MAKING INTERNET MARKETING