TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 0060007737
AV  - HD69 .B7 R537T 2002
PY  - 2002///
CY  - [New York, N.Y.]
PB  - CollinsBusiness
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - MARKETING
KW  - DECISION MAKING
KW  - INTERNET MARKETING
N1  - "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text"; Includes index
ER  -