Neumeier, Marty <br/><br/>
The brand gap :  how to bridge the distance between business strategy and design : a whiteboard overview / 
by Marty Neumeier 
 - Berkeley, Calif. :  New Riders,  2003 
 - 178 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0735713308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS--PLANNING<br/>BRAND NAME PRODUCTS--MARKETING
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / N485B