TY  - BOOK
AU  - Neumeier,Marty
TI  - The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview 
SN  - 0735713308
AV  - HD69 .B7 N485B
PY  - 2003///
CY  - Berkeley, Calif.
PB  - New Riders
KW  - BRAND NAME PRODUCTS
KW  - PLANNING
KW  - MARKETING
N1  - Includes index
ER  -