Global brand strategy : unlocking branding potential across countries, cultures & markets /
Global brand strategy : unlocking branding potential across countries, cultures and markets
Sicco Van Gelder
- London : Kogan Page, 2005
- 260 p. : ill.
Includes bibliographical references and index
074944469X
BRAND NAME PRODUCTS--PLANNING BRAND NAME PRODUCTS--MARKETING BRAND NAME PRODUCTS--MANAGEMENT EXPORT MARKETING