TY  - BOOK
AU  - Van Gelder,Sicco
TI  - Global brand strategy: unlocking branding potential across countries, cultures & markets 
SN  - 074944469X
AV  - HD69 .B7 V363G
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - PLANNING
KW  - MARKETING
KW  - MANAGEMENT
KW  - EXPORT MARKETING
N1  - Includes bibliographical references and index
ER  -