Atkin, Douglas <br/><br/>
The culting of brands :  when customers become true believers / 
Douglas Atkin 
 - New York, N.Y. :  Portfolio,  2004 
 - 230 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1591840279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING--MANAGEMENT<br/>CUSTOMER LOYALTY<br/>IDENTITY (PSYCHOLOGY)
<br/><br/><label>LC Class. No.: </label>HF5415.13  / A844C