TY  - BOOK
AU  - Rothacher,Albrecht
TI  - Corporate cultures and global brands
SN  - 9812388567
AV  - HD69 .B7 C676
PY  - 2004///
CY  - Hackensack, N.J.
PB  - World Scientific
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - CONGRESSES
KW  - MARKETING
KW  - CORPORATE CULTURE
KW  - CORPORATE IMAGE
KW  - COMPETITION, INTERNATIONAL
N1  - "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements; Includes bibliographical references
ER  -