TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing planning: a global perspective 
SN  - 0077104188
AV  - HF5415.13 H644M
PY  - 2006///
CY  - London
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes index
ER  -