Futrell, Charles. Fundamentals of selling : customers for life through service / Charles M. Futrell - 9th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006 - 658 p. : ill. (some col.) + 1 CD-ROM - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and index ISBN: 0071115889 Subjects--Topical Terms: SELLING LC Class. No.: HF5438.25 / F877F 2006