TY - BOOK AU - Futrell,Charles TI - Fundamentals of selling: customers for life through service T2 - McGraw-Hill/Irwin series in marketing SN - 0071115889 AV - HF5438.25 F877F 2006 PY - 2006/// CY - Boston, Mass. PB - McGraw-Hill/Irwin KW - SELLING N1 - Includes bibliographical references and index ER -