Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy 
 - 8th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill,  2006 
 - 726 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0071244328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DECISION MAKING<br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.135  / C728S 2006