TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071244328
AV  - HF5415.135 C728S 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - MARKETING
KW  - DECISION MAKING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -