Bearden, William O. 1945- Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 5th ed. , international ed. - Boston, Mass. : McGraw Hill Irwin, c2007 - 588 p. : col. ill. + 1 CD-ROM Includes bibliographical references and index ISBN: 0071105859 Subjects--Topical Terms: MARKETING--UNITED STATES LC Class. No.: HF5415.1 / B427M 2007