Gorchels, Linda <br/><br/>
The product manager's handbook / 
Linda Gorchels 
 - 3rd ed. 
 - New York, N.Y. :  McGraw-Hill,  c2006 
 - 389 p. :  ill. +  1 CD-ROM 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071459383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT<br/>NEW PRODUCTS--MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.15  / G672P 2006