TY  - BOOK
AU  - Gorchels,Linda
TI  - The product manager's handbook
SN  - 0071459383
AV  - HF5415.15 G672P 2006
PY  - 2006///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - PRODUCT MANAGEMENT
KW  - NEW PRODUCTS
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -