Luecke, Richard <br/><br/>
Harvard business essentials :  marketer's toolkit : the 10 strategies you need to succeed / 
 Marketer's toolkit 
Richard Luecke ; Harvard Business School 
 - Boston, Mass. :  Harvard Business School Press,  c2006 
 - 230 p. :  ill. 
 - The Harvard business essentials series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1591397626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--HANDBOOKS, MANUALS, ETC.<br/>STRATEGIC PLANNING--HANDBOOKS, MANUALS, ETC.
<br/><br/><label>LC Class. No.: </label>HF5415  / L832H