TY  - BOOK
AU  - Luecke,Richard
ED  - Harvard Business School
TI  - Harvard business essentials: marketer's toolkit : the 10 strategies you need to succeed 
T2  - The Harvard business essentials series
SN  - 1591397626
AV  - HF5415 L832H
PY  - 2006///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - MARKETING
KW  - HANDBOOKS, MANUALS, ETC
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references and index
ER  -