Parry, Mark Edward  1957- <br/><br/>
Strategic marketing management :  a means-end approach / 
Mark E. Parry 
 - New York, N.Y. :  McGraw-Hill,  2005 
 - 275 p. :  ill. 
 - The McGraw-Hill executive MBA series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071450939 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P377S