TY  - BOOK
AU  - Parry,Mark Edward
TI  - Strategic marketing management: a means-end approach 
T2  - The McGraw-Hill executive MBA series
SN  - 0071450939
AV  - HF5415.13 P377S
PY  - 2005///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -