Lehmann, Donald R. Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 6th ed. , international ed. - Boston, Mass. : McGraw-Hill, 2005 - 256 p. : ill. - McGraw-Hill/Irwin series in marketing . Includes bibliographical references and index ISBN: 007123831X Subjects--Topical Terms: MARKETING--MANAGEMENT--UNITED STATES LC Class. No.: HF5415.13 / L435A 2005