TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
T2  - McGraw-Hill/Irwin series in marketing
SN  - 007123831X
AV  - HF5415.13 L435A 2005
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - MARKETING
KW  - UNITED STATES
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -