TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: a complete guide to creating, building and maintaining strong brands 
SN  - 0471746843
AV  - HD69 .B7 W433D 2006
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
KW  - BRANDING (MARKETING)
KW  - TRADEMARKS
KW  - DESIGN
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -