Gobe, Marc
Emotional branding : the new paradigm for connecting brands to people /
by Marc Gobe
- New York, N.Y. : Allworth Press, c2001
- 319 p. : ill.
Includes bibliographical references and index
1581150784
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--MARKETING
CONSUMERS' PREFERENCES
MOTIVATION RESEARCH (MARKETING)
HD69 .B7 / G623E