Mathieson, Rick Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson - New York, N.Y. : AMACOM, c2005 - 244 p. : ill. Includes bibliographical references and index ISBN: 0814472877 Subjects--Topical Terms: MOBILE COMMERCEPRODUCT MANAGEMENT LC Class. No.: HF5548.34 / M373B