TY  - BOOK
AU  - Mathieson,Rick
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age 
SN  - 0814472877
AV  - HF5548.34 M373B
PY  - 2005///
CY  - New York, N.Y.
PB  - AMACOM
KW  - MOBILE COMMERCE
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references and index
ER  -