Buskirk, Bruce <br/><br/>
Enterpreneurial marketing :  real stories and survival strategies / 
Bruce Buskirk, Molly Lavik 
 - Australia :  Thomson/South-Western,  c2004 
 - 245 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324158637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ENTREPRENEURSHIP
<br/><br/><label>LC Class. No.: </label>HF5415  / B874E