Hearit, Keith Michael

Crisis management by apology : corporate response to allegations of wrongdoing / Keith Michael Hearit - Mahwah, N.J. : Lawrence Erlbaum Associates, c2006 - 250 p. - LEA's communication series .

Includes bibliographical references and indexes

0805837892


CORPORATE IMAGE
CRISIS MANAGEMENT
APOLOGIZING
CORPORATIONS--PUBLIC RELATIONS
BUSINESS COMMUNICATION

HD59.2 / H427C