TY  - BOOK
AU  - Edwards,Helen
AU  - Day,Derek
TI  - Creating passion brands: getting to the heart of branding 
SN  - 0749443707
AV  - HD69 .B7 E382C
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
N1  - Includes bibliographical references and index
ER  -