Winsor, John 1959- Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor - Chicago, Ill. : Dearborn Trade, c2004 - 269 p. : ill. Includes bibliographical references and index ISBN: 0793188369 Subjects--Topical Terms: PRODUCT MANAGEMENTBRAND LOYALTY LC Class. No.: HF5415.15 / W567B