TY  - BOOK
AU  - Winsor,John
TI  - Beyond the brand: why engaging the right customers is essential to winning in business 
SN  - 0793188369
AV  - HF5415.15 W567B
PY  - 2004///
CY  - Chicago, Ill.
PB  - Dearborn Trade
KW  - PRODUCT MANAGEMENT
KW  - BRAND LOYALTY
N1  - Includes bibliographical references and index
ER  -