Armstrong, Gary. Marketing : an introduction / Gary Armstrong, Philip Kotler - 7th ed. , international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005 - 581 p. : col. ill. Includes bibliographical references and index ISBN: 0131273124 Subjects--Topical Terms: MARKETING LC Class. No.: HF5415 / A757M 2005