TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0131273124
AV  - HF5415 A757M 2005
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -