Quelch, John A. Global marketing management : a casebook / John A. Quelch, Christopher A. Bartlett - 5th ed. - Australia : Thomson/South-Western, c2006 - 680 p. : ill. Includes bibliographical references ISBN: 0324322844 Subjects--Topical Terms: EXPORT MARKETING--MANAGEMENTEXPORT MARKETING--MANAGEMENT--CASE STUDIES LC Class. No.: HF1416 / Q442G 2006