TY  - BOOK
AU  - Quelch,John A.
AU  - Bartlett,Christopher A.
TI  - Global marketing management: a casebook 
SN  - 0324322844
AV  - HF1416 Q442G 2006
PY  - 2006///
CY  - Australia
PB  - Thomson/South-Western
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references
ER  -