Lehu, Jean-Marc Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu - London : Kogan Page, c2006 - 252 p. : ill. Includes bibliographical references and index ISBN: 0749445661 Subjects--Topical Terms: PRODUCT MANAGEMENTPRODUCT LIFE CYCLE LC Class. No.: HF5415.15 / L438B