TY  - BOOK
AU  - Lehu,Jean-Marc
TI  - Brand rejuvenation: how to protect, strengthen & add value to your brand to prevent it from ageing 
SN  - 0749445661
AV  - HF5415.15 L438B
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - PRODUCT MANAGEMENT
KW  - PRODUCT LIFE CYCLE
N1  - Includes bibliographical references and index
ER  -