Best practices in international marketing / [edited by] Ilkka A. Ronkainen, Michael R. Czinkota - Fort Worth, Tex. : Harcourt College, c2002 - 393 p. : ill. - The Harcourt College Publishers series in marketing . Includes bibliographical references and index ISBN: 0030340365 Subjects--Topical Terms: EXPORT MARKETING LC Class. No.: HF1416 / B477