Kapferer, Jean-Noel <br/><br/>
The new strategic brand management :  creating and sustaining brand equity long term / 
Jean-Noel Kapferer 
 - 3rd ed. 
 - London :  Kogan Page,  2005 
 - 497 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749442832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / K363N 2005