Jaffe, Joseph Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe - Hoboken, N.J. : An Adweek Book, c2005 - 284 p. : ill. Includes index ISBN: 0471718378 Subjects--Topical Terms: ADVERTISING--PSYCHOLOGICAL ASPECTSCUSTOMER RELATIONSTARGET MARKETINGADVERTISING--TECHNOLOGICAL INNOVATIONSINTERACTIVE MARKETING LC Class. No.: HF5822 / J333L