TY  - BOOK
AU  - Jaffe,Joseph
TI  - Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising 
SN  - 0471718378
AV  - HF5822 J333L
PY  - 2005///
CY  - Hoboken, N.J.
PB  - An Adweek Book
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - CUSTOMER RELATIONS
KW  - TARGET MARKETING
KW  - TECHNOLOGICAL INNOVATIONS
KW  - INTERACTIVE MARKETING
N1  - Includes index
ER  -